Reports written for people who have to decide. The figure that carries the decision comes first, the working sits underneath it.
Time-saving reports: Headline figure, sample size and stated limit on the first screen. No hunting through an appendix for whether the number is usable.
Cross-market perspective: One view across land, residential and commercial, so a submarket is judged against its alternatives and not in isolation.
Published method: Source, sample size and confidence interval stated for every series. Where the sample is thin, the report says so instead of smoothing it.